Why are you at the expo?
Why are you at the expo?
We’re here to introduce our fresh and innovative line of professional sugaring products to the beauty community! Our goal is to connect with salon owners, estheticians, and beauty businesses looking to offer a more natural, gentle, and effective hair removal option. We’re excited to showcase what makes our brand different and to build lasting partnerships.
Tell us about your brand:
Our brand is built on the belief that beauty should be clean, simple, and empowering. We offer a full range of sugaring pastes made from 100% natural ingredients, designed for all skin types — even the most sensitive. Alongside our core line, we provide professional training, aftercare solutions, and business support to help salons confidently add sugaring services to their menu. We are passionate about education, sustainability, and creating products that clients (and their skin) will love.
We are also pleased to partner with Myra Aviles (San Diego, California) - Licensed Esthetician. Founder of Guru Sugaring Academy. Worldwide Education Director of a team of 30+ Sugaring Educators. Myra provides an amazing online sugaring academy for beauty therapists and salon owners interested in learning sugaring online.
Trends in the industry:
Clients are seeking more holistic, skin-friendly alternatives to traditional hair removal. There’s a big shift toward clean beauty, eco-conscious products, and services that are both effective and gentle. Sugaring checks all these boxes — it’s natural, biodegradable, less painful than waxing, and can even improve skin health over time. Plus, male grooming and body sugaring for men are growing fast, and salons are expanding their offerings to meet that demand.
Tell us something about your business that may be of interest to attendees:
We offer sugaring starter kits and ongoing mentorship for new salons that choose to partner with us. We believe in being more than just a product supplier — we’re here to help our clients succeed, grow, and become sugaring specialists in their market. Plus, our products are manufactured locally, supporting small-batch quality and sustainability.
Anything else you would like included?
We’ll be offering live sugaring demos at our booth, exclusive expo-only discounts, and a raffle to win a complete professional sugaring kit! Be sure to stop by and say hello — we’d love to meet you!
